What’s the number one spectator sport at the Olympics? Pin collecting!

Pins like those above were worn by CU-Boulder staff and alumni including former CU-Boulder volleyball assistant coach Ricci Luyties, who won the gold in volleyball during the 1988 Summer Olympics in Seoul, South Korea, and William Hybl (Law’67) who served as president of the U.S. Olympic Committee from 1996 to 2000. He led the United States Olympic team delegation at the 1992 Olympic Games in Barcelona, Spain.

Described as “the number one spectator sport” at the Olympic Games, pin trading is gaining in popularity.

Cardboard pins were first issued in 1896 to identify athletes (blue), judges (pink), and officials (red). Today the pins have been upgraded to sturdier materials, including glass, copper and brass, that allow for more intricate and lasting designs.

The first souvenir pin was struck in 1912 for the Stockholm Olympic Games. In 1924 at the Olympic village in Paris officials and athletes were housed together, which allowed for mingling and swapping of pins as a form of friendship and respect between nations.

By 1984 there were over 1,300 pin designs and some visitors attended simply to trade rather than actually watch the games. A pin’s rarity can increase its collectability and price, such as the pin produced for the canceled games in 1940. Many pins are available to the public, but others are exclusively for athletes and participants.

Most pins are official and authorized, but unauthorized and even counterfeit ones are sold. As a collector it is important to know the difference. Lists, blogs and catalogs are available to guide the beginning collector and describe the rules of trading etiquette, which are strictly observed.

For more information about 2012 Olympic pins, fun history of Olympic pins and collecting check out:
London 2012 pins
Classic pins
Pin collector site

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